Art Director · Creative Lead · Cornwall

Natalie
Nicklin

Concept-led creative

I lead with ideas — building concept-driven creative rooted in what a brand means to the people who use it. From there, I shape the visual language, craft, and detail that bring it to life across brand identity, packaging, illustration, and campaigns. With 25 years of experience, the work is always guided by meaning first and made to connect in the real world.

View selected work
GAIA Advent Calendar
25
Years experience
Award
LPW Nominated
Senior
Creative Lead
Brand Strategy Luxury Packaging Art Direction Illustration Campaigns Creative Direction Brand Identity Editorial Brand Strategy Luxury Packaging Art Direction Illustration Campaigns Creative Direction Brand Identity Editorial
Selected Work

Selected
Work

Packaging, brand identity and art direction — across luxury, wellness and consumer lifestyle. Concept-first, strategy-led, from brief to delivery.

Breguet
Art Direction · Motion · Geneva
Breguet
Breguet Art Direction · Film
Toni & Guy
Campaign · Art Direction · 2017
Toni & Guy
Toni & Guy Campaign · 2017
New Scientist
Editorial Illustration
New Scientist
New Scientist Editorial · Illustration
Ongoing editorial illustration
New Scientist
Black holes, quantum physics & the ideas that need images to make them real
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Selected Clients
GAIA Skincare· New Scientist· Breguet· Toni & Guy· Bank Street Kitchen· Attune· Urban Outfitters· Marie Claire· Grafik· Wired· Falmouth University· Camelot· Pull & Bear· FORA
Recognition
◇
LPW Innovation Awards — Finalist
GAIA Advent Calendar · London Packaging Week · 2024
◇
IoIC Award — Best Single Campaign
Camelot · 2011
◇
Creative Review Illustration Annual
Selected · 2010
◇
IdN — The New Twenties
Book feature
Protected Work

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Natalie Nicklin

Natalie Nicklin · Cornwall, UK

About

Someone had to make
those record covers.

I got into design because of a realisation — that the record covers I'd spent years obsessing over didn't just appear. Someone made them. Someone had that as their actual job. Once I understood that, the rest was inevitable.

That took me to Old Street in 2001, then Grafik magazine in London — seeing the best design work in the world every day and understanding what made it land. Since then: editorial illustration for New Scientist, a creative collective in Bristol, getting flown to Switzerland to make a short film for Breguet, and somehow ending up doing award-nominated luxury packaging in Cornwall.

I'm currently Creative Lead at GAIA Skincare, where I've evolved and repositioned the brand over four years — leading creative across packaging, campaigns and brand direction, working directly with the founder. The work I'm most proud of starts with a feeling and works outward.

Based
Cornwall, UK
Availability
Open to new roles
Disciplines
Art Direction · Brand
Packaging · Illustration
Experience
25 years
Recognition
LPW Awards · IoIC Award
Creative Review Annual
Currently
Creative Lead
GAIA Skincare

Let's
make
something.

UK-based remote | Freelance projects also welcome.

hello@natnicklin.co.uk
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